Every company starts as one stubborn person. Ours is Gieorgie: founder, CEO, and for now, the whole team.
Gieorgie builds. That’s the résumé. He did e-commerce. He did futures trading. Then code, app after app, most of which went nowhere and every one of which taught him something. None of it made money. All of it taught him how to start from nothing and how to tell a clever idea apart from one worth years of his life.
He changed the way he ate, and learned firsthand how much work it takes to eat well in a world built against it. Then he tried to bring his family with him. They didn’t know what to buy or what to cook, and they were sure it cost too much. And before all of it, shifts inside a McDonald’s kitchen, learning exactly what a rush does to the people standing in one.
All of it pointed somewhere. The first robotics idea was a machine that cooked for fast-food chains. It would have made money. It would also have made the wrong food, faster. So the idea flipped. Don’t take the pressure off a fast-food kitchen. Take it off a person’s life. A robot that cooks real food, on your own stove, in your own home.
That’s Cheffy.
“My mom put one belief in me before I knew she was teaching me anything, Everything I built before this, the things that worked and the ones that didn’t, was me collecting pieces without knowing what for. The answer was never information. It was the work.”
— Gieorgie, Founder & CEO
A personal chef and a nutritionist have always been things only the wealthy could afford. Cheffy exists to close that gap, to put both into an ordinary kitchen, for a normal family, without asking anyone to give up the life they already have. Not a gadget for a few. The thing people love, for the many.
Right now Gieorgie is doing what founders at day zero do: everything. And putting together the small founding team that makes this real, starting with a co-founder.
